Donna Kim-Brand

Popular topic these days, infidelity; and no, I’m not going to give you ’50 Creative Ways to Leave Your Spouse’. What I’m referring to here is a dynamic based on a new niche in psychology referred to as memetics, as popularized in Richard Brodie’s book Virus of the Mind. He defines a ‘meme’ as an idea, or unit of information, in one person’s mind that self-replicates, or spreads to other minds virally. They are internal representations of knowledge, or views on how we see the world, that result in outward effects on the world. Continue reading →